What is Plastic Neutrality?
Plastic Neutrality means funding the recovery, i.e, collection, segregation and recycling of plastic waste equivalent to your plastic consumption.
For every gram of plastic consumed/purchased, 1 gram of the same type of plastic waste is recovered from the municipal waste before it reaches the landfills, the plastic is then recycled by government vetted projects.
How does it work?
Ethical Purchase
Make an informed purchase. By adding a few extra rupees for Plastic Neutrality, you can rest assure your purchase makes a difference
Plastic Recovery
Your payment is securely routed to impact projects certified by CPCB to keep the promised amount of plastic out of our oceans & landfills.
Social Impact
Your payment helps redefine the lives of waste workers by providing them socioeconomic mobility.
How do I donate Rs.10 and what happens when I do?
At the check out page, there's an option as seen in the image, to make your order plastic neutral. Tick the box and then check out.The amount that you donate is securely routed to The Disposal Company’s Impact Projects. We guarantee that your contribution will keep the promised amount of plastic out of our oceans and landfills while simultaneously increasing the recycling capacity of our partners and empowering impoverished waste workers. For every Rs.10 donated, we recover 400 gms of plastic waste from the environment
What are plastic credits?
A plastic credit is an environmental commodity that represents the collection or recycling of one kg of plastic material, which can be transferred between organisations. Plastic credits help mitigate the external environmental plastic waste that is generated due to packaging, delivery & other operations. 1 Plastic Credit equals 1 Kg of plastic recovered from the environment which would have otherwise ended up in the landfills or oceans.
What do you mean by 100% Plastic Neutral?
Being plastic neutral means that for the amount of plastic used by us, a measured equivalent of plastic waste is recovered and removed from the environment through recycling/ waste management efforts. This is done via our tie up with The Disposal Company
How did we arrive at Rs.10?
We conducted an audit on our plastic consumption and based on that, the value was arrived at. The price reflects the true cost of ethically recycling each kilogram of plastic. From reliably collecting waste from consumers, washing and cleaning used packaging, to segregating it by material type and finally processing it.
What is the difference between plastic and carbon footprint?
Carbon footprint is the amount of greenhouse gases your lifestyle emits into the atmosphere whereas Plastic footprint is the amount of plastic your lifestyle demands.
What certification do you have for plastic neutrality?
We have received The Disposal Company’s Seal of SustainabilityTM Certification which is the gold standard for plastic neutral brands. The Disposal Company is an authorized Plastic Waste Recycling Impact project certified under PWM Rules by Central Pollution Control Board of India.
Does this mean that all your products are plastic free?
Being plastic neutral is not the same as being ‘plastic free,’ which implies that a company does not use any plastic in its business operations. In our case, being plastic neutral means that for every gram of plastic we sell, we facilitate the removal of a gram of plastic pollution — giving every purchase of our products a net-zero plastic footprint. We do this through a partnership with The Disposal Company to fund and facilitate the collection, processing, and reuse of landfill and/or ocean-bound plastic waste.
Can I donate more than Rs.10?
Yes, you can do so by increasing the amount at check-out. Rs.10 is the minimum and all the money that's donated goes towards buying more plastic credits.